You need engaging content to grow your business.

There’s a two-part process to getting high-quality content:

  • Hire the best content writing service
  • Provide content optimization guidelines (use Similar Content)

We’ll dive into these 2-step processes in a bit.

This is a practical guide to developing the right content optimization strategy, especially if you’re outsourcing content to freelance writers or content writing services.

You’ll discover how to equip and inspire your writers to create content that delivers real results for your business.

By results, I’m referring to content that ranks high on Google, generates clicks and traffic to your website, and grows your sales.

It’s time to start using content to drive engagement. Yes, a well-optimized content gets people talking about your products, your services, and your brand.

If you’re worried that your writers will plagiarise, add fluffs, or create content that both users and search engines hate, this practical guide will help you out.

What Type of Content Do Customers Want?

Before you outsource content to content writing services and freelancers, you need to understand what type of content your customers want to read.

Customers want engaging, useful, helpful, and interesting content.


Not all types of content are created equal. The truth is that content comes in a variety of formats, written content (blog posts, articles, white papers), videos, podcasts, imagery, slide presentations, and so on.

As you already know, written content still dominates the web. The majority of search terms only show articles.

Although YouTube videos are gradually served in the search results (partly because the platform is owned by Google), blog posts and other written content still dominates.

Most content writing services do their best to produce quality content.

But if you’re like me that invests $1,000 per month on freelance writers and writing agencies, you’ll agree with me that ‘quality’ is often misrepresented.

Quality content could mean different things to a lot of people.

Although to the vast majority of businesses that leverage content for lead generation, ‘quality’ content means engaging, helpful, and well-optimized content.

That’s exactly what customers want.

If you can produce such content consistently, you’ll enjoy a consistent flow of customers/clients to your business.

Let’s dive into the 2-part process that will help you get high-quality content from writers

Part 1: How to Find The Best SEO Writing Services

SEO writing services are everywhere. The challenge is knowing which service to trust and invest your money.

Regardless of where you end up hiring a writer or a writing agency, it makes sense to use the Similar Content ‘Content Optimizer’ tool to check every article that you receive.

If the content isn’t optimized for users and search engines, you’ll not get results.

Better yet, provide the content brief and LSI keywords, give it a descriptive name, save the project, then send the link to your writer. You can do all of these from inside Similar Content (Get a 7-Day Trial)

Some businesses have had terrible experiences after outsourcing their content to SEO writing services.

A quick search on Google will reveal a ton of self-acclaimed writing services. But I don’t want you to take that risk because you might end up choosing the wrong ones.

At Similar Content, we love to test content writing services.

So we’ve evaluated 3 of these SEO writing agencies that produce high-quality content at a reasonable cost.

1. Express Writers

Express Writers offers professional content writing services in the UK.

When you outsource to Express Writers, you get well-researched and unique content. They offer SEO copywriting, guest post services, and other content writing services.

This SEO writing service can produce:

  • Blog posts

  • Press releases

  • Long-form articles

  • Ebooks

  • White papers

  • Annual reports

  • Books and Brochures

  • Case studies

  • Sales copy, etc.

Express Writers covers these industries:

  • Ecommerce

  • Technology

  • Marketing

  • Education

  • Health/Wellness

  • Legal

  • Fashion

  • Real Estate

  • Lifestyle, etc.

When you outsource to Express Writers, you need to produce content optimization guidelines for the writers.

Yes, this is important if you want high-quality content — otherwise, you’ll be wasting your money.

Using Similar Content, you can find LSI keywords that writers can integrate naturally into your content to make it easier to read, more relevant to the main topic/keyword, and help Google to understand and rank your content.

When it comes to pricing, ‘Express writers’ offers competitive rates.

This allows you to choose a package that suits your budget without compromising on quality.

Pricing begins at $0.02/word for the SEO copywriting package. If you need the Premium Content plan, pricing ranges from $0.05 – $0.08/word.

If you provide content optimization guidelines (LSI keywords, topics, outlines, formatting tips) to writers, regardless of the package you choose, you’ll still get 100% unique and user-focused content that’s optimized for search.

2. Crowd Content Writing Service

Crowd Content is another high-quality writing service that has been around for years.

It’s an automated platform so you can easily get started finding the ideal writer for your project.

If you’re looking for posts for your blog or content for your web pages, you get them all at a reasonable rate.

  • The content is unique and created on demand.

  • Access to native English-speaking writers from the United States, United Kingdom, Canada, and/or Australia.

  • The customer support is quick to respond to feedback and questions.

  • It takes 3 – 5 days to deliver your mini writing projects, however, you need 2 – 3 weeks if you order 500+ content pieces.

  • There’s a promise of SEO-friendly content.

Crowd Content offers writing services in the areas of communication and editorial marketing.

Also, when you need content for creating illustrations, covers, and layout, you can count on them. Here’s what it offers:

  • Blog posts

  • Page content

  • Ebooks

  • Product descriptions

  • Sales copy

  • Email newsletters, etc.

Pricing begins at $0.03 – 0.45/word. The pricing structures are Standard, Premium, and Business Writing.

Make sure you produce content optimization briefs and guidelines to writers when you outsource to the Crowd Content Writing Service.

3. BKA Content Writing Service

BKA Content offers custom content writing services. You can expect personalized content of great quality, unique, well-researched, and easy to read.

The writing team listens to the client to understand her needs before creating the content. If you’re looking for experienced SEO content writers in the US, you’ll find them here.

BKA Content also hires content editors to edit every piece of content that’s written for clients. And they’re all native English-speaking writers — primarily from the US and UK with diverse backgrounds.

Here are the types of content you can expect from BKA Content:

  • SEO articles

  • Blog posts

  • Ebooks

  • Copywriting

  • Press releases, etc.

This writing service already knows what they’re doing, but you can further simplify the process by using Similar Content to create a project that will detail all of the keywords, LSI search terms, and optimized score you want for your content.

If your writers use Similar Content “Content Optimizer”, you’ll be amazed by the quality of content they’ll produce. That’s money well-spent if you ask me.

BKA Content currently has 75 in-house writers. And the pool of writers with diverse backgrounds from native English-speaking countries is ever-growing.

Businesses will always need original content. If you’re not a writer or don’t have the time to invest in writing, you can let these high-quality writing services help you.

Just create the guidelines quickly using the handy tools inside Similar Content. I’m talking about tools like:

  • Topic Difficulty

  • Topic Ideas Generator

  • Content Optimizer

  • Similar Headlines

  • Question Analyzer

…And more.

The truth be told, Content Optimization tools such as Similar Content and High-quality writing services exist to get you ahead.

Yes, you can concentrate on other aspects of your business like networking and answering customers’ questions.

Creating content can be daunting. It takes hours of research, writing, editing, formatting, and publishing to get a piece of content out there.

And most of the time, you’ll need 100+ blog posts before your blog/site starts to get traction from the search engines.

Design your content optimization strategy to answer the most pressing questions your customers have. Be ready to educate and transform lives through your content.

Part 2: How to Help Writers Create SEO-Optimized Content

Your writers don’t have to be SEO professionals to create the best content for your website/blog.

When placing an order with a writer or agency, you’ll be prompted to add additional instructions. This is where the magic happens. Follow the 6 simple steps below:

Step #1: Sign up with Similar Content (Get 7-Day Trial for $1). Then log in to your dashboard.

Step #2: Navigate to the “Topic Ideas Generator” tool at the top-right side of your account. Enter your main topic (e.g., Best Facebook advertising tools), then click on the “Generate” button.

Give it a few seconds to generate some results.

Step #3: Navigate to the “Content Optimizer” tool at the top-middle of the dashboard.

Step #4: Save the project by clicking on the “Save Project” button at the top-right side.

Step #5: Generate a sharable link that you’ll send to your writing service or freelance writer. Simply click on the “Share Project to your writer” button that appears below the ‘Keyword Coverage’ chart.

Step #6: Copy the URL and send it to your writer.

Note: This project URL will be valid for 72 hours or 2 days. So you need to copy it and send it quickly to your writer.

Pro tip:

When you send the project URL to your writer, instruct him or her to write the content and optimize according to the suggested keywords (and LSI search terms) that appear at the left panel of the “Content Optimizer” editor.

After the writer is through with the blog post, they need to copy and paste it into the Content Optimizer editor and check the score.

The writer can check if the content they created has a good score by clicking on the “Check Now” button.

If the score is above 50%, then the article is optimized for both users and search engines. This is a great way to predict rankings for any topic you’re going after.


Now you know the high-quality content writing services that work.

However, when creating content, make sure your formatting is on point.

Beware of large blocks of texts. This can prevent people from reading the rest of your content or losing interest after the first sentence.

Make sure your content is educating, entertaining, and delivering value to your customers.

It shouldn’t be a hard pitch for a product or service.

Above all, your content must be optimized based on user intent (Google is so passionate about the ‘intent’ behind every keyword).

The Similar Content tool can help you create content based on user intent. Get a 7-Day Trial for $1 today.

By: Ibrahim sherb